Gary Reeder
have always been a Burris man. Back in the mid 80s
Sunday, February 12, 2023, 16:27

they came out with a lot of handgun scopes in unusual power settings, like 1X, 3X, 5X, 7X and 10X plus 3 or 4 variables. handgun hunters jumped on them immediately. We carried all of them in our gun shop back then and sold a ton of them. Before that Burris wasn't a popular name as very few people had even heard of them. But handgun hunters put them on the map.
Then in the last 2 or 3 years Burris has thrown the handgun hunters under the bus and I think they have dropped everything except the 2X and one of the variables. Their big thing these days is the big thermal and night vision scopes plus one that is a range finder/scope combo and runs about $4000. It would seem to me that selling 20 of their 4X handgun scopes at a decent price would be a better marketing thing than one big monster scope that only a small percentage of the shooters can afford. But what do I know.