Gary Reeder
I ran full page ads in Shotgun News and Gun List
Friday, February 06, 2026, 14:21

The best thing I ever did. I found out who read the ads by what they asked for the next week. If I ran an ad on a custom shotgun or semi auto AR-15 type rifle I got a few calls the next day. But if I ran an ad on a custom revolver or Contender all slicked up, my phone rang off the wall the next issue.
Even though the ads were different every issue I still ran them as it was a mistake not to. My Gun List ads were the most popular as there was a picture of the gun in the ad. Shotgun News also ran an ad but the quality of the picture and the text would not be as nice as Gun List.
People would call and ask me what was I going to run in the next issue or I would have folks call and say "you ran an ad for a XXXX a few weeks ago. I am thinking of having you build one like that for me, can you run it again". I would have to tell him I schedule a certain gun several weeks ahead so I couldn't call and break up the line up, but I would get his address or phone number and fax or mail him a copy of that ad.