WB
Back in the 1960's and 70's a motorcycle
Monday, October 28, 2019, 17:04

company based in Oregon taught a lot of people some lessons about naming, and marketing too. They bought engines from Asia and made the other components or sourced them. They were tinny, but light and quick, also affordable. The import company came to be known as "Hodaka". Their bike names in a sea of lettered and numerical nomenclature. Hodaka had the "ACE" which was 90cc, the "Super Rat" (100), "Wombat" (125), "Combat Wombat", "Road Toad" (100), "Thunderdog" (250). You knew the distinctive name and it's displacement by the moniker. It sure was more memorable than SL, XL, JT, DT, TC, TS etc...

The take is, you just need to think out of the box. A name no one else will EVER think of. I noted a Govt. operation of late was coined "Crossfire - Hurricane". You knew where that came from, right?!


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